LONDON: The moving finger has writ, according to the UK'sInstitute of Practitioners in Advertising – the body representing British advertising, marketing communications and media agencies. And having writ moves on … etc.
And this is what the finger writ: 'Web 2.0 is God and Social Networking His High Priest.'
Unless that prophesy is heeded, warns the IPA, advertisers and agencies cannot "Lure it back to cancel half a Line, / Nor all their tears wash out a word of it". See more here
Source IPA (UK); additional content by WARC staff, 16 January 2009
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