Microsoft Tag is a mobile application that offers a way for users to quickly move between the real and digital worlds. Users simply snap a picture of a tag using the camera on their internet-enabled phone and they are taken to a page that shares additional information on the particular product or service without the extra step of entering complicated web addresses or texting special codes. In our modern society where instant gratification is increasingly expected and attention spans are fractured and short, mobile tagging provides a vital tool to businesses hoping to instantly connect with their customers.
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