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Cannes Lions: Hooper Galton, 2008
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© Hooper Galton
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42 is The Answer to the Ultimate Question of Life, the Universe, and Everything.
According to the fifth Hitchhiker volume, Mostly Harmless, 42 is the location of Stavromula Beta. Thus, 42 may be the world's longest written riddle, since the riddle of the question to the answer was raised in the first volume, and not answered until the final page of the fifth, and then passes unnoticed by the story's ever-bumbling characters.
What is creativity for us?
© Hooper Galton
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